Why is secondary data considered a valuable resource for researchers?

Disable ads (and more) with a premium pass for a one time $4.99 payment

Study for the Arizona State University MKT302 exam. Utilize practice quizzes, flashcards, and detailed hints to understand applied marketing management concepts. Prepare effectively for success!

Secondary data is considered a valuable resource for researchers primarily because it is less time-consuming to acquire. This type of data is already collected, processed, and available for use, allowing researchers to quickly access information without the need to go through the lengthy process of designing a study, collecting data, and analyzing it from scratch, which is what happens with primary data.

In many situations, secondary data can provide relevant insights and background information necessary for understanding a research problem or context, which can facilitate faster decision-making and reduce costs associated with data collection efforts. Also, secondary data can serve as a foundation or comparison benchmark for primary data when it is eventually collected.

While accuracy can vary based on the source, the convenience of quickly obtaining data is a significant advantage that researchers often seek, making it a treasured aspect of secondary data.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy