Which type of member is considered an opinion leader?

An opinion leader is identified as a knowledgeable and accessible individual who has the ability to influence the attitudes or behaviors of others. This person typically possesses expertise in a specific area and is trusted by their peers for advice and information, making them valuable sources of insights. Their credibility and accessibility enhance their influence, allowing them to effectively disseminate information and shape opinions within a community or social network.

In contrast, members who are unknowledgeable or lack expertise are less likely to inspire confidence or be sought out for guidance. Similarly, any individual in the community can encompass a broad range of characteristics, not all of which would include the attributes necessary to be considered an opinion leader. A group of casual friends is characterized by a more informal relationship and lacks the specific knowledge and influence typically associated with opinion leaders.