Which segmentation strategy focuses directly on solving a specific consumer problem?

Needs-based segmentation is the strategy that focuses directly on solving a specific consumer problem. This approach segments the market based on the specific needs and pain points of consumers, allowing marketers to tailor their products or services to address those particular issues effectively. By understanding what problems consumers are trying to solve, businesses can create targeted solutions that resonate with their audience, leading to higher satisfaction and loyalty.

In contrast, demographic segmentation categorizes the market based on characteristics like age, gender, income, and education, without necessarily addressing specific needs. Geographic segmentation divides the market by location, which may not directly relate to consumer problems but rather to regional preferences. Psychographic segmentation focuses on the lifestyles, values, and personalities of consumers, which can influence their buying behaviors but does not target specific problems as directly as needs-based segmentation does. Thus, needs-based segmentation is uniquely positioned to deliver solutions that meet consumer demands effectively.