Which rule focuses on brands meeting minimum criteria across multiple attributes?

The Conjunctive Rule is designed for decision-making in scenarios where a consumer is evaluating multiple brands and considers several attributes important for their choice. This rule stipulates that brands must meet a minimum acceptable level on all relevant attributes. In practice, it functions as a filter, allowing consumers to eliminate any options that do not satisfy the defined criteria for each attribute being considered.

For instance, if a consumer is choosing a smartphone based on attributes such as battery life, camera quality, and price, the Conjunctive Rule would ensure that any brand they consider has at least a minimum battery life, meets a minimum standard for camera quality, and falls within an acceptable price range. If a brand fails to meet the criteria for even one attribute, it will be eliminated from consideration, ensuring that all chosen options can satisfactorily meet the consumer's overall needs.

In contrast, other rules mentioned, like the Lexicographic Rule and the Elimination by Aspects, focus on prioritizing certain attributes over others or systematically narrowing down choices based on a hierarchy of criteria, rather than enforcing a minimum standard across all attributes. The Compensatory Rule, on the other hand, allows for trade-offs among attributes, where a brand's strong performance in one area can compensate