Which of the following is NOT a part of the Marketing Mix?

In the context of the Marketing Mix, the traditional framework includes four main elements known as the 4 Ps: Product, Price, Place, and Promotion. These elements work together to define how a company positions itself in the market and engages with consumers.

The first element, Product, refers to the goods or services offered by a business, along with their features, quality, branding, and packaging. Price concerns the amount consumers pay for a product and how that price reflects the perceived value, competition, and market demand. Promotion includes all the activities undertaken to communicate the value of the product and persuade customers, such as advertising, sales promotions, and public relations.

While "People" are important in a broader marketing context, especially in service-oriented industries, they are not traditionally classified as one of the foundational components of the Marketing Mix. Instead, they often relate to customer service and interaction within the context of the overall marketing strategy.

Thus, within the traditional framework of the Marketing Mix, "People" is not recognized as one of the primary elements, making it the correct choice here.