Which of the following is NOT part of decision/follow-up in the market research process?

In the market research process, the decision and follow-up phase is primarily concerned with how the findings from the research are implemented and how feedback is gathered to inform future actions. This includes critical steps such as providing feedback on the research itself, presenting results clearly to stakeholders, and potentially repeating research to track changes or validate findings.

Assessing market trends, while important for developing insights and understanding the broader context, is not a specific component of the decision and follow-up stage. Instead, it is typically part of the initial research design and information-gathering phase. During decision-making, the focus is more on how to act upon the insights gained from research rather than on investigating external market trends at that moment. Thus, while assessing market trends can inform future research, it does not directly pertain to the follow-up activities associated with implementing decisions based on previous research findings.