Which of the following is an example of a sustainable competitive advantage?

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Study for the Arizona State University MKT302 exam. Utilize practice quizzes, flashcards, and detailed hints to understand applied marketing management concepts. Prepare effectively for success!

An experienced managerial team contributes to a sustainable competitive advantage because it allows a company to leverage knowledge, expertise, and leadership skills that can guide the organization toward effective decision-making and strategic direction. A skilled managerial team can adapt to market changes, innovate, and build strong relationships with customers and stakeholders, thus enhancing the organization’s ability to outperform competitors over the long term.

In contrast, high product prices may deter potential customers and can be viewed as a disadvantage unless justified by unique quality or value. Wide distribution channels can be advantageous, but they are often replicable by competitors and do not guarantee long-term success. An inconsistent marketing message undermines brand credibility and can confuse customers, making it a poor foundation for building a competitive edge. Therefore, the experienced managerial team stands out as an asset that is difficult for competitors to imitate and can consistently drive the organization's success in the marketplace.

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