Which of the following best describes brand loyalty?

Brand loyalty is best described as repeat purchases and commitment to a brand. This concept embodies the emotional and psychological attachment that consumers develop towards a brand, leading them to consistently choose it over competitors. A loyal customer not only prefers one brand but is also less likely to switch to another brand, even when faced with better deals or alternative options.

This commitment is built over time through positive experiences, trust, and satisfaction with the brand's products or services. As a result, customers who exhibit brand loyalty typically make repeat purchases, reinforcing the brand's position in the market and contributing to its longevity and profitability.

Other options do not adequately capture the essence of brand loyalty. The willingness to try new brands or preference for brand variety indicates a more exploratory or flexible consumer approach, rather than dedication to a specific brand. Loyalty based on price promotions suggests that the commitment is superficial and primarily driven by discounts, rather than a deeper connection or satisfaction with the brand itself. Such loyalty is often transient and may not lead to long-term brand commitment.