Which model includes compensatory and non-compensatory approaches?

The model that includes both compensatory and non-compensatory approaches is the one focused on decision-making strategies. In this context, compensatory approaches allow for trade-offs, where a positive attribute can compensate for a negative one; for example, if a product has many desirable features, a minor drawback might be overlooked. On the other hand, non-compensatory approaches typically involve strict criteria where certain factors must meet a minimum threshold, and any failing attribute leads to rejection of the option altogether. This duality in decision-making illustrates how consumers approach choices differently depending on their needs and contextual factors.

The other options do not encompass this concept as directly. Multi-Attribute Models primarily focus on how consumers evaluate products based on multiple attributes but do not explicitly categorize the decision-making processes in terms of compensatory and non-compensatory strategies. Consumer Behavior Models analyze various aspects of consumer actions and motivations but may not specifically detail decision-making strategies. Market Segmentation Models segment consumers into groups based on shared characteristics, which is more about identifying target markets rather than how decisions are made. Thus, decision-making strategies provide a comprehensive framework that integrates both approaches effectively.