Which factor is NOT typically included in a marketing plan?

A marketing plan primarily focuses on the strategies and actions necessary to promote and sell products or services. Key elements typically included in a marketing plan are targeting, which involves identifying and defining the specific market segments to focus on; tactical approaches, which detail the specific methods and channels that will be used to achieve marketing objectives; and objectives themselves, which outline the goals and desired outcomes of the marketing efforts.

Employee satisfaction, while important for overall organizational health and performance, is generally not a direct component of a marketing plan. This factor focuses more on internal organizational culture and human resource management rather than on marketing strategies or consumer engagement. Therefore, it stands out as the factor that does not align with the primary focus of a marketing plan.