Which component is NOT included in the Presentation of Results?

The correct answer highlights the distinction between the various components typically found in the Presentation of Results in marketing contexts.

The Presentation of Results is intended to communicate findings and insights clearly and effectively to stakeholders. The primary components often include an Executive Summary, which provides a high-level overview of the report, and a Technical Report, which details the methodologies and processes used in the analysis. Recommendations are also crucial, as they suggest actionable steps based on the findings.

In contrast, Market Analysis, while important for understanding the market conditions and competitive landscape, is generally included in earlier phases of a marketing report rather than in the Presentation of Results. This section is often part of the research background or situational analysis, serving to inform the findings rather than being a direct component of the presentation itself. Thus, it distinguishes itself as the component not included in the final presentation of the results.