What term describes a group that positively influences an individual, even though they are not a member of that group?

The correct term for a group that positively influences an individual, despite them not being a member of that group, is aspirational group. Aspirational groups are typically made up of individuals or entities that a person admires or wishes to emulate. These groups have the power to shape an individual's aspirations, values, and behaviors. For example, a young professional may aspire to the lifestyle and values held by successful entrepreneurs or celebrities they follow, even if they have no actual connection to them.

This influence occurs because individuals often look toward these groups as examples of what they would like to achieve, affecting their choices in a significant way. In marketing, understanding aspirational groups is crucial, as brands often try to associate their products with these groups in order to attract consumers who want to align themselves with the desired image or lifestyle.

In contrast, a normative group involves individuals whose norms and expectations influence behavior through a membership basis, and reference groups can include both those you belong to and those you aspire to. Peer groups are typically composed of individuals of similar age or social status and may exert influence in different ways, focusing more on direct interactions and shared experiences.