What perception might customers develop if a product is advertised solely based on green benefits?

When a product is advertised solely based on its green benefits, customers may develop the perception that the product is less effective. This perception can arise from a few underlying beliefs. Consumers may associate green or eco-friendly products with a trade-off in performance compared to conventional options. For example, if a product emphasizes its natural ingredients or sustainability without highlighting its effectiveness or functionality, customers might be concerned that these qualities come at the expense of quality or performance.

Additionally, the focus on environmental benefits might lead consumers to question whether such products can match the performance of traditional alternatives, which may not highlight green aspects. This leads to a perception that if much emphasis is placed on being eco-friendly, there might be limits to what the product can achieve, potentially influencing their attitudes and purchasing decisions negatively towards the perceived effectiveness of the product.