What is the Marketing Research Objective?

The Marketing Research Objective refers to the specific information required to address a marketing research problem. This means that the objective outlines what the researcher aims to discover or clarify through the research process. It is essential because it guides the entire research project, including the design, data collection, and analysis phases. By clearly stating the information needed, the marketing research objective helps ensure that the research is focused and relevant, allowing for actionable insights to be derived from the findings.

In contrast, a broad-based problem statement would be too general to effectively guide research efforts. An analysis of market conditions, while important, does not specifically define the targeted information required for decision-making. Similarly, a general hypothesis may suggest a potential direction for research but lacks the specificity that a Marketing Research Objective provides. Therefore, the correct answer emphasizes the necessity of defining precise information needs to effectively tackle the research issues faced in marketing.