What does customer journey mapping visualize?

Customer journey mapping visualizes the steps customers take from their initial awareness of a product or service through the various stages of their interaction, ultimately leading to post-purchase experiences. This process provides a comprehensive view of the customer experience, highlighting key touchpoints where customers interact with a brand, allowing businesses to understand the customer's perspective and emotions at each stage.

By mapping out these steps, companies can identify pain points, optimize customer interactions, and enhance overall satisfaction. This approach supports targeted marketing strategies and better resource allocation, ensuring that businesses meet customer needs effectively throughout their journey. Understanding this framework is crucial for developing customer-centric strategies that foster loyalty and improve retention.