What defines a unique selling proposition (USP)?

A unique selling proposition (USP) is defined as a factor that makes a product different from competitors. It is the specific benefit or feature that sets a product apart in the marketplace, allowing it to stand out and appeal to potential customers. This distinction is crucial as it helps businesses communicate their product's unique advantages effectively, making it more appealing compared to similar offerings from other brands.

For example, a company might emphasize that its product is made from organic ingredients, has superior durability, or offers a unique service experience. By crafting a strong USP, businesses can focus their marketing efforts on what makes them unique, thereby attracting and retaining customers who resonate with those specific qualities.

The other options do not accurately reflect the concept of a USP. A characteristic that is common across products does not highlight differentiation; instead, it indicates similarities among competitors. A strategy for pricing products refers to how a company sets its prices but does not encompass what makes a product unique. Lastly, a method to analyze consumer feedback is important for understanding market needs but does not directly relate to the defining characteristics of a USP.