True or False: The marketing strategy should only involve current customer segments.

The statement that the marketing strategy should only involve current customer segments is false. A comprehensive marketing strategy should incorporate both current customer segments and potential future segments. By focusing solely on existing customers, a company risks stagnation and may miss out on opportunities for growth in untapped markets.

Incorporating new customer segments into a marketing strategy encourages innovation and helps businesses adapt to changes in the market environment. This approach allows companies to diversify their customer base, mitigate risks associated with dependency on a single group, and increase overall market share. By embracing a broader perspective, businesses can effectively leverage insights gained from various segments to create more dynamic and effective strategies. Additionally, understanding emerging trends can also guide companies in modifying their offerings to better address the evolving needs of potential customers.