The assertion that firms can gain marketing advantages only through cost strategies is false. Marketing advantages can be achieved through a variety of approaches beyond simply minimizing costs. While cost strategies, such as economies of scale, can provide a competitive edge by allowing a firm to offer lower prices, they are not the sole means by which a company can differentiate itself or capture market share.
Firms can leverage innovative strategies such as developing unique products, enhancing customer experiences, or adopting cutting-edge technologies to stand out in the market. Additionally, strong branding, effective communication, and targeted advertising can also create significant advantages. Unique selling propositions (USPs), customer loyalty programs, and superior customer service are other vital areas where firms can gain an edge.
Thus, the diversity of strategies available to firms—including innovation, brand development, and a focus on quality—underscores the fact that marketing advantages are not limited to cost strategies alone.