In a SWOT analysis, what would be considered a strength?

In a SWOT analysis, strengths refer to the internal attributes and resources that an organization possesses which give it a competitive advantage in the marketplace. Internal resources can include capabilities like skilled personnel, strong brand reputation, proprietary technology, strategic partnerships, and effective processes. These factors enable the organization to perform better than its competitors and leverage opportunities within the market.

By identifying and leveraging these strengths, a company can develop strategies that maximize its potential and create value for its customers. In contrast, market trends, external opportunities, and competitive threats are external factors that play a role in shaping the organization’s strategic environment but do not constitute internal strengths. Understanding these strengths allows a business to capitalize on them in its strategic planning and decision-making.